The radio advertisement for the fast food chain’s $4.95 Stunner Value Meal featured a “thug type character” threatening and hitting another man because he owed someone $5. In the hearing before the ASB, Hungry Jack’s argued no reasonable person would understand it to seriously suggest that Hungry Jack’s condones or encourages violence. A voiceover in the ad for the Big Jack says: “They reckon Aussies are confusing the Big Jack with some American burger. You can opt-out at any time. “The slapstick humour of the narrative scene, coupled with the comic incongruence of $5 positioned as a considerable amount of money, is an exaggerated demonstration of the value proposition of ‘Stunner’ value meals.”. “The moaning and pained sounds of the man who has been hit are realistic and he sounds distressed,” the watchdog found. This was followed by the cries of the man being attacked, and then a voiceover describing the importance of $5 and the food included in the meal deal. Another way to prevent getting this page in the future is to use Privacy Pass. The fast food chain also denied the ad targeted young people, given its actors voicing the ad were aged 30, 36 and 39. “The Big Jack has 25 per cent more Australian beef. • Hungry Jack's: Jousting “The ad is clearly aimed at young people and uses violence as a natural consequence for not returning money.”. The ad watchdog has upheld a case against a Hungry Jack's radio ad which featured one man hitting another, after just one complaint, ruling it featured "unjustified violence". Jack in the … SmartCompany is the leading online publication in Australia for free news, information and resources catering to Australia's entrepreneurs, small and medium business owners and business managers. “If the advertiser does not voluntarily take it down then the ASB will make contact with the relevant media where it is placed like television, radio or outdoor and request that they take it down,” she says. Hence this completes the marketing mix of Hungry Jacks. Hungry Jack's has released a new ad after McDonald's took them to court over its Big Jack burger. “It is in our view a gross exaggeration of what is, in fact, depicted in the commercial,” Hungry Jack’s said. But Hungry Jack’s has made a cheeky dig at its rival in a new TV ad. The brand argued that the content of the ad was intended to be humorous. It is a wholly owned subsidiary of Competitive Foods Australia, a privately held company owned by Jack Cowin.Hungry Jack's owns and operates or sub-licences all of the Burger King/Hungry Jack's restaurants in Australia. And we serve our irresistible, smoky, BBQ flame-grilled beef with big freshly cut salad, chunky hot chips and sensational sauces. A Hungry Jack’s radio ad featuring a man moaning in pain as he is beaten up by a debt collector has been banned by the advertising watchdog over its depiction of violence. Alina Bain, acting chief executive of the Australian Association of National Advertisers, says the key lesson from the case for business is that sometimes a depiction of violence will breach the requirement in the code. “You borrow that kind of money, you gotta be prepared for the consequences,” the thug said. There are six new toys from a range of Nintendo franchises including Mario, Zelda, Splatoon and Animal Crossing. Hungry Jack’s is yet to file a defence after McDonald’s backlash, claiming the rival “deliberately adopted or imitated” the famous Big Mac burger. If you are on a personal connection, like at home, you can run an anti-virus scan on your device to make sure it is not infected with malware. A spokesperson for Hungry Jack’s told SmartCompany it had complied with the ruling and pulled the advertisement. You’ll also receive special offers from our partners. McDonald’s then escalated the matter by simply sending Hungry Jack’s to court. Hungry Jack’s Big Jack burger has been promoted online as “two flame-grilled 100% Aussie beef patties, topped with melted cheese, special sauce, fresh lettuce, pickles and onions on a toasted sesame seed bun,”. The portrayal of violence in this manner is not justifiable in the context of the product being advertised.”. This campaign was developed by Clemenger BBDO Sydney, during this campaign channels such as television, radio, magazine, mobile, online, and cinema advertising are used. Hungry Jack's: Rabbits Clemenger BBDO, Sydney TV. Level 6, 22 William St, SmartCompany McDonald's is suing Hungry Jack's over their 'Big Jack' burger (pictured) and trademark A voiceover in the Big Jack ad says: 'Someone is suing Hungry Jack's. Cloudflare Ray ID: 6120e1647ee58b8c If a business does not comply with an ASB ruling voluntarily the ASB can then make a direct request to the media source which hosts the advertisement to withdraw it. Hãy tải xuống ứng dụng này từ Microsoft Store cho Windows 10, Windows 10 Mobile, Windows 10 Team (Surface Hub). Hungry Jack's Pty Ltd. is an Australian fast food franchise of the Burger King Corporation. A listener complained to the ASB on the basis that the ad promoted violence and was aimed at young people. The ad was targeted to women as a means of depicting the healthy chicken and salads available to health-conscious customers at Hungry Jacks. All Rights Reserved. And your favourite caffeine boost before you play for the day !! McDonald's Big Mac burger (left) and Hungry Jack's Big Jack burger. “While we are disappointed with this decision and feel the content of the commercial was portrayed in a light-hearted humorous manner unlike much of the violent television, cinema and gaming content being broadcast in these times, we have removed the commercial in question from our broadcast rotation and it will not be aired again.”. 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