How is it performing? View the previous blog post here. The internet is an open book, and when you position yourself as an expert, you can provide your followers with tips and steps to help them in their field. Erika Giles | This element is essential for your SEO. Increase brand awareness? If you’re not yet using LinkedIn content to attract and engage your audience, you’re already a step behind. Create a new tab for each month. As the social hub for professionals, LinkedIn can and should be used for marketing your products and services to your audience. The idea is that publishers will produce an article on LinkedIn which will include the topic and hashtag. What’s the cadence of main pillars? This will help you course correct in case something goes wrong. The editorial calendar is designed to help you know what to prepare and when, but it’s not a static tool. Nevertheless, we’ve put together a step by step guide to help you build yours. Transforming the way companies market, sell, and service their customers, The 9 Best Thank You Page Examples That Nurture Leads and Drive Revenue, 20 Competitor Analysis Tools to Help Grow Your Brand (2021 Edition), How to Create Static Designs and Animations Using Adobe XD and CodePen, How to Build a Great LinkedIn Content Strategy (+ Content Examples). LinkedIn hosts a variety of great content options that get a user's attention. Skip to main content Learning LinkedIn Learning Share insightful and impactful articles that you find valuable, praise a good video campaign, etc., and your audience will appreciate your breadth of attention. What are people talking about? For starters, it helps the author know what exactly the content they’re producing is about. Self explanatory but also very important to not forget – LinkedIn allows you to upload videos, which is the most influential kind of marketing content in the industry. People love statistics and images. But Establish a workflow 6. Possibly the most obvious element given that this is an article about editorial calendars – make sure you remember to actually schedule the article into your calendar, so your team can know who needs to create what content and when. In fact, 60 percent of LinkedIn users say that they are interested in industry insights into things that go on in the world. A content calendar is very simply a calendar that details what content your business will produce in a given time. This is where drafting an editorial calendar can help. LinkedIn publish a content calendar each year. Wouldn’t that be nice? LinkedIn is a content platform that allows you to get massive visibility with your ideal clients at no cost -- if you do it right. It helps you align messaging with certain initiatives. LinkedIn Content Types. 500 million+ members | Manage your professional identity. Until then, stay informed by downloading LinkedIn and HubSpot's complete 2 Week Sponsored Content Planner. Step 1. Imagine a book, but on the internet. and the goal of the content (brand awareness vs. lead generation vs. thought leadership). LinkedIn: How to Stand Out Well, no, and here’s why: There are tons of different kinds of LinkedIn content, and that creates an engaging, diverse range of material for you to digest. Logic follows that if your organization operates in the B2B space, you need not only a defined content marketing program but a distinct LinkedIn marketing strategy. Content calendars help plan, organize and schedule every single piece of content you publish online. Example post for each day - What type of post is it? This is where drafting an editorial calendar can help. It guides with mapping your content to certain themed campaigns. There’s no question that LinkedIn is an essential channel for content marketing, especially for building B2B relationships. Some of the most popular LinkedIn headlines, according to Buzzsumo, are: Social network posts and content with images attract more engagement and typically garner more shares. Make a content library for your assets 5. Step 3. Access knowledge, insights and opportunities. But it can also provide direction for the piece as well, if you’re looking to have it take a specific point of view or display information from a certain angle. Step 4. ), a simple status update will suffice nicely. In this series we’ve covered how you can use LinkedIn Sponsored Content campaigns for various objectives -- from lead generation to brand awareness to thought leadership-- but when it comes to actually designing the flow of your marketing campaigns, you have to think about the balance of content you’ll be exposing your new audiences to. It assists in planning ahead for noteworthy events. Include a relevant and engaging cover image for your LinkedIn article to visually engage your readers. Contently shares short infographics with one or two stats on LinkedIn content ads to attract followers and potential customers. In order to build a better LinkedIn content strategy, you first have to audit your existing content presence. LinkedIn is home to 40 million B2B decision-makers and 61 million senior-level influencers.The platform also is Fortune 500 companies’ social media channel of choice. Including keywords in your calendar ahead of time will allow the author to incorporate them within the content more efficiently during the creation process. Behold, the ebook. ), the format of content (ebooks, interactive sitepages, webinars, live events, etc.) In the year it took me to go from 400 to 50,000 followers on my LinkedIn profile, I’ve discovered exactly what type of content gains high-quality lead-generating engagement. You can upload slideshow presentations, videos, infographics, and much more. Add this detail upfront. What kind of format is the content going to take? It is unlikely that your followers will want to read a long article containing rattled off facts and statistics. Join Goldie Chan for an in-depth discussion in this video, Create a content calendar, part of Building Online Communities. Creating a LinkedIn Content Calendar Ask yourself: 1. Webinars aren’t so much involved with posting content as hosting an online conference that provides information and topical commentary on your industry. Stay up to date with the latest marketing, sales, and service tips. LinkedIn is especially good for promoting upcoming live events. 2. How often you should be posting new content? Content. LinkedIn is a great professional network. Invite your team to review, and use their feedback to improve 8. Generate leads? In order to know what kind of content you should be posting, you need to research the latest trends, topics, and keywords within your industry. It’s similar to developing personas for your website. Calendar | 1270 seguidores en LinkedIn. Conducting original research and sharing it on LinkedIn is a great way to establish yourself as a thought leader within your industry. Start filling in your content! 2018 Content Marketing Trends + Editorial Calendar Template Published on December 9, 2017 December 9, 2017 • 106 Likes • 0 Comments Put together a list of key topics that are relevant to your industry, and do thorough keyword research for each one. A piece of content without a title is like a novel with no name. However, the audiences and type of content that we create on LinkedIn will be different than what’s on your blog. There are plenty of great online keyword research tools available, such as Moz. While you don’t necessarily need to share a whole article to broadcast a new hire, you can (and should) use one for something like a new product launch. It’s informational content that provides instructions on how to complete a task. Well, 80 percent of B2B leads come from LinkedIn, and quality content most definitely plays a role in that generation. It’s the place where all of your social media posts, your blogs, your newsletters, your videos, podcasts and your graphics strategically come together to grow your business. Start crafting your posts 7. As with most other social media platforms, LinkedIn prioritizes native LinkedIn content, which is published on the platform itself and doesn’t require users to leave LinkedIn to view it. The best way to do this is by creating a LinkedIn content calendar. Whatever your B2B social media marketing goals in 2019, the LinkedIn Content Marketing Tactical Plan eBook can help you reach them. ), then following their calendar will give your content structure. These are considered "practically useful" headlines. Step 5. To help you get started, I’ve created this easy-to-use content calendar with a month’s worth of quick ideas to keep your Link Staying on top of this task will help your team maintain organization and stay on schedule to achieve goals. Are there important topics within your industry that you don't address or discuss within your content? Tomorrow we’ll dive into how to select compelling assets for your Sponsored Content campaigns. Also, if you’ve noticed – this article is a “how to” post, because we’ll eventually be guiding you through how to create a LinkedIn content calendar. Unfortunately, you can’t snap your fingers and have your content calendar appear before your very eyes. According to Curata research, 90 percent of marketers now use an editorial calendar. Decide what your calendar needs to track 4. This means that your headlines should offer them the idea that they can put your ideas to use right away so they can get some tangible results. In order to build more effective campaigns and create more efficient, impactful content, you need to analyze how your material performs so you can determine what is and isn't working. You may be an expert in your industry, but when you write articles, make sure to be human and tell a story with your content. Developing a LinkedIn content strategy is one of the best ways to improve your professional, advantageous use of LinkedIn. SlideShare is a LinkedIn tool that allows you to host professional presentations online for a wide audience. Keep track of which content gets high response and share rates, and see if you can find patterns within the engagement. Luckily, content calendars are here to save the day. Additionally, we host and collaborate on 25+ annual ticketed and free community events. Calendars.com | 579 abonnés sur LinkedIn. Before you develop a LinkedIn content marketing strategy, you have to determine what you hope to achieve from it. These calendars are inclusive to a variety of content. The Calendar is a students for students business that builds community through on and offline experiences. 14 min read. - Distribution: national or geo-targeted? LinkedIn Content Calendar is a ready-to-use excel template that helps you to plan your LinkedIn posting strategy for a complete year with a week-wise posting schedule. Following LinkedIn's topics increases your chances of being featured on Pulse; If you currently don't have a content strategy (why not? It shows your entire team the bird’s eye view of all things. You don’t need a finalized title immediately, but at least come up with a working title to get a base set. Opinion content performs well on LinkedIn. For example, do you only post blog articles, and no videos? Before we jump into calendaring our content, let’s talk about what a content calendar actually is and a few baseline requirements for success.We define a content calendar as Visualization. They don't just post content related to banking or finance. For example, HubSpot has a bunch of different useful templates available, such as their template to help marketing professionals develop buyer personas. You may be caught up by thinking that no one wants to hear or read your opinion, but you'd be wrong. They can also be used in the professional world on LinkedIn. Try to avoid content that is convoluted and unnecessary. consideration B2C marketers: LinkedIn. Once you’ve digested these guidelines, download this free social media content calendar to get start scheduling in ways that make sense for your business. Having a content calendar is a great way for coming up with fresh ideas for your content. You can add, delete or move content around your calendar to best provide the content your market wants. Why not explore some our customer success stories. And shorter than a regular book. Luckily, content calendars are here to save the day. Lemonade, an insurance company, posts "how to" content for a variety of subjects to appeal to their audience. What information is your audience looking for right now? Your ebooks should provide valuable information to your audience, so it’s important to distribute them across the most relevant professional channels – like LinkedIn. Developing buyer personas will help you determine the purpose of the article, such as the pain points it addresses, and what it seeks to accomplish. If you know about a certain industry or a specific department, then you may begin creating content centered around those things. Select consistent dates and times to post your content so your followers know when to expect new content from you to make it easier for your readers to get in the habit of tuning in. What we’re trying to do here is develop a better idea of the people we want to connect and speak with. Set the right frequency. - If photo, what type of image will it be? Or something in your business might change. What’s the cadence of sub-pillars? Writing Themes 2016 LinkedIn 2016 Editorial CalendarMonthly content themes for Members JAN What’s the one skill you wish you were better at? Your audience will likely be more willing to engage with your content when you tell a story that they relate to. No. For example, you might find list posts that have the titles “top thought leaders in marketing” or “best ways to procrastinate.”. Typically, … Do some digging into your competitors content to see what they're writing about and how you can improve upon it. LinkedIn is a great place to post quick company updates to keep your audience and partners in the loop at all times. This could include any number of topics, from “how to develop your content marketing strategy” to “how to train your dragon.”. What days of the week see the highest engagements for your audience? The work isn't done once you post your new content to LinkedIn. Doesn’t it get dry? Understanding this will help you understand how you can improve your content. One survey determined that about 59 percent of executives prefer video over text if both are available on the same topic. Doing so can have a myriad of different benefits for your company – it can improve your recruitment marketing strategy, drive new leads, and foster B2B partnerships. In fact, more than 50 percent of B2B social traffic comes from LinkedIn, and 94 percent of B2B marketers say LinkedIn is their best distribution channel. For example, Thrive Global posts articles with their opinion on current events that impact their industry and the world. Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. A perfect place to connect with industry experts, CEOs, General Managers, employees and organizations at large. Is it a blog post, a video, an event promotion, a simple status update about Steve? People don't connect with statistics; they connect with stories. In addition to adding a cover image, embed images into the body of your text if you are writing an article to break up your text into small scannable pieces. That said, they’re an incredibly useful tool to organize your content marketing strategy. Make Good Use of a Content Calendar. Click File>Make a copy. Determine who your audience is early on so all of the content you create is targeted and useful to them. Different kinds of LinkedIn content include the following: How to posts have one primary goal – to teach the reader something. List posts often encompass “top” or “best” categories, and provide insight into specific areas. It may take a while to perfect the art of reaching your target audience with valuable content that they want. Are you looking to boost traffic to your website? Bank of America often publishes short videos on LinkedIn that range from about 25 seconds to about seven minutes to engage with their followers. In an effort to help you get your content in front of the 530 million professionals on LinkedIn, who represent the largest group of influential, affluent, educational people anywhere (and to let your boss know that you’ve got this), I have created a quick LinkedIn Content Marketing Tactical Plan for you to incorporate into your integrated marketing approach. These can be used to filter content on the calendar by type, team member, tag, color label, and more. Make a simple schedule for posting and revisit old content every six months to a year to refresh it and repost it. It’s important to assign these tasks ahead of time so your content team members can prepare and schedule time for creation. This is a good one. Maybe even foster a B2B partnership? downloading LinkedIn and HubSpot's complete 2 Week Sponsored Content Planner, Illuminating content on digital marketing. This way, you can tackle issues in your audience's industry or departments to provide them with value and actionable content on how they may go about alleviating some of these issues. It lacks direction, and honestly, do you even know what it’s about? FREE PRINTABLE Excel 2022 LinkedIn Marketing Calendar (With U.S. The Calendar | 2,287 followers on LinkedIn. It’s a hub for a massive amount of informational content. hbspt.cta._relativeUrls=true;hbspt.cta.load(57042, '7787cdf4-1243-456d-9cae-4658ff5c8c05', {}); Erika is a Marketing Copywriter at Bluleadz. As a professional hub, LinkedIn is a great place to hold webinars for your targeted audience. It gives you time to generate new ideas for the short and long term. If you write or create the same type of content every time, it’s likely that your engagement goes down as you saturate your audience with the same type of content. Discuss your strategies for improvement, and how you plan to reach the next level. Here are six tips that may help you create awesome LinkedIn content that helps increase engagement: Your content should be simple and well organized so your readers can scan and absorb the information you are presenting them with ease. It helps you align messaging with certain initiatives. It ensures content is persona-targeted and aligned with the buyer journey. The summary of content is the most important element to include on your LinkedIn content calendar. Now that you have some great examples and tips to help you create valuable LinkedIn content, you can move on and start to organize your content using a content calendar. LinkedIn content calendars help you plan out your publication schedule, but they can also help you in a myriad of other ways as well, such as the following: In order for your LinkedIn content calendar to be successful, each piece of content that gets scheduled into it needs to consist of the following elements: First and foremost, who is responsible for creating this content? ©2014 LinkedIn Corporation. A content calendar is a tool commonly used by social media managers to plan their content in advance. LinkedIn Twitter Pinterest All Social Network Integrations ... Use Your Content Calendar. Heck, even CEOs only have an average of 930 connectionson the platform. What kind of content are you already posting on LinkedIn? If your posts contain between 1900 to 2000 words, they perform better with an increase in post views, comments, shares, and likes. LinkedIn content calendars help you plan out your publication schedule, but they can also help you in a myriad of other ways as well, such as the following: It gives you time to generate new ideas for the short and long term. Bank of America enhances their brand's voice and shows that they are a company that cares with their meaningful videos that have thousands of views and shares. This comprehensive, step-by-step guide lays out the daily and weekly tactics that come together to form a stellar LinkedIn strategy. "How to" posts are often clicked on the most when people want to learn something fast. For the smaller stuff (like introducing that new intern named Steve who gets the coffee order wrong every single day, damn it Steve! Step 2. With a LinkedIn content plan in place, and an organized editorial calendar to manage it, you and your team will be ready to attract and engage targeted users to drive marketing results. Where are the gaps in your content? This calendar will be the single source of truth for all of your social media publishing activities. Consistency is key with any content strategy, and it is crucial to your LinkedIn success. This method will streamline your SEO efforts, making them much smoother than researching keywords and plugging them in after initial creation. As such, native content tends to outperform external content (for example, a … They also post videos about things that are helpful for the community, that confirm their stance on social issues, and that highlight their company culture by showcasing exceptional teammates. Rename your calendar. This helps build alignment between teams and also keep writers accountable for their work. - Distribution: Who will it be boosted to? July 24, 2020 | McKinsey & Company posts long-form content about technology, leadership, and business to provide their followers with the most comprehensive information they can. Check us out online at https://www.calendar.com. The same is true for your Sponsored Content strategy -- in order to effectively get users to engage and be interested in your content, you have to provide users with new, relevant, helpful content, which means adding variety to the content that’s being promoted. Once you figure out what the overall goal of the strategy is, this will help you better shape it to create more efficient campaigns and effective, targeted content aimed at achieving that goal. We are Calendar, trying to make the world a much more productive place. No other site offers you a greater selection of calendars or better experience with the calendar publishing industry. Holidays, Monday First) - Download a professionally designed LinkedIn marketing calendar template in Excel for 2022. If you are looking for creative and strategic ways you can use content on LinkedIn, you have come to the right place.In this article, you will get 16 simple content ideas to help make you a LinkedIn superstar. 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